Last week New York Times president Scott Heekin-Canedy released an eight-page memo praising the success of the newspaper’s Facebook advertising campaign, which went live in the days following the…
If you want to know what the current economy holds in store for the advertising industry, you might consider what happened after Galileo made his famous climb to the top of the Leaning Tower of Pisa…
Print and online newspaper advertising revenue plunged 18.11 percent in the third quarter of this year — the worst decline by far in the nearly four decades the Newspaper Association of America…
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie and election-related political ads increased in Q3, total radio ad revenues were down 9% to…
More than one in 10 (11%) young adults age 18-34 now watches TV online at least once a week, and these internet-TV watchers also spend an extra hour each day with media compared with their same-age…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media. Though the third quarter brought negative growth to the nation’s…
Seth Godin strikes again. When MBA’s are a dime a dozen, and most formal, traditional education is struggling to deliver information that is not obsolete by the time the graduate walks out into the…
A series of reports are out about social media, marketers and the recession. One relays on the received wisdom that the downturn is an opportunity for social media practitioners. But, by…
If you’ve never heard Paul Gillin speak, skip the next few paragraphs, and go straight to the video below. You’ll learn a lot.
Paul is a former technology journalist who has become a leading…
Inventor and tech philosopher Dave Winer Twittered tonight that federation is the hot thing, pointing to a New York Times article about Facebook Connect. And just like that, he touched upon the…
The third annual Online Customer Engagement Report–produced by online publisher E-consultancy and digital agency cScape–is now available, and examines the likely impact of a worsening…
It seems we’re approaching a new age here on the Internet. Instead being anonymous, faceless IP addresses, social computing and changing technologies have allowed the lines between the “real”…
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flairification has my perspective on advertising.
